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Podcast: The Brand Marketing Show
Episode: How to Win Black Friday as a Premium Brand Without Destroying Your Value
Description: What if I told you that the most successful Black Friday campaigns aren't about slashing prices by 80% or screaming 'EVERYTHING MUST GO!' in bright red text? What if the real winners are the brands that actually increase their perceived value during Black Friday whilst everyone else is racing to the bottom?  Here's what most ecommerce brands get completely wrong about Black Friday: they think success is only possible with massive discounts, which equals damaged brand equity, razor-thin margins, and training your customer-base to only buy during big discount sale events.  But...