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Podcast: Escape Your Limits & LIFTS
Episode: LIFTS Episode 86 - Inside the Running Boom and Smart Footwear Revolution with Royi Metser
Description: Matthew Januszek and Mohammed Iqbal speak with Royi Metser, Founder & CEO of Avelo Running, about the explosive growth of running, the evolution of smart footwear, and how data-driven insights are changing the sport forever. In this episode, you'll learn: How Gen Z and women are driving the second running boom. Why running clubs are replacing bars as social hubs. The challenges big brands faced in launching smart shoes. How Avelo integrates cutting-edge materials with advanced sensors. The importance of mechanical load monitoring for injury prevention. Why Kickstarter backers snapped up Avelo's first batch in...