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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Stop Treating Your Channel Like The Bastard Ugly Step Daughter
Description: Marc Sumner runs one of the UK's most successful channel recruitment agencies, #RobertsonSumner which has been recognised by CRN as the UK's best in 2020. He also runs a successful podcast, #ChannelChat.
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We rip the arse out of what passes for average in sales and channel sales recruitment. WAKE UP PEOPLE! The channel is not somewhere you send Tim Nice But Dim to chew the cud on his way to retirement. Nor is it somewhere you put your greenhorn salespeople to cut their teeth.
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Channel sales is THE HARDEST JOB THERE IS IN SALES, bar none. Nothing comes close to being th...