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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Composable Customer Data Platforms with Tejas Manohar, Hightouch
Description: Are you building your customer data strategy around your goals, or are your goals constrained by your data platform?
Agility in today’s marketing technology landscape isn’t just about speed—it’s about flexibility. Brands need data architectures that adapt to their needs, not the other way around. And with the right approach, that agility can fuel personalization, better customer outcomes, and real business value.
Today we’re going to talk about composable customer data platforms and how AI is enhancing decision-making to increase customer lifetime value.To help me discuss this topic...