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Podcast: CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co
Episode: IAM2561 - Identify Growth Gaps in Your Strategy
Description: In this special episode, Gresham Harkless reflects on a strategic shift in his approach to lead generation, moving away from prioritizing quantity to focusing on the quality of leads, particularly in the context of his Google Ads campaign.Â
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He initially aimed to collect as many leads as possible, but soon realized that this strategy resulted in mostly low-quality prospects.Â
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Gresham emphasizes the importance of finding the right prospects rather than chasing volume and expressed a goal of securing 5 to 10 quality leads per month.
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He highlights a major gap in public awareness around franchise opportunities, revealed through networking conversations and his exper...