Want to create an interactive transcript for this episode?
Podcast: Michael Covel's Trend Following
Episode: Ep. 1352: Laura Ries with Michael Covel on Trend Following Radio
Description: My guest today is Laura Ries. Laura is the chairwoman of Ries Positioning Pioneer, and a world-famous positioning consultant. For three decades, she has helped clients to position their brands in the mind of consumers for business growth. The topic is her book The Strategic Enemy: How to Build and Position a Brand Worth Fighting For. In this episode of Trend Following Radio we discuss: Essence and history of positioning Role of the strategic enemy in branding Impact of AI on personal branding Risks and rewards of brand extensions Case studies of successful and...