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Podcast: Music Ally Focus
Episode: Ignore aiming for viral success, avoid accepted strategies, try "random acts of kindness", and other expert advice: How to market your artist in 2025
Description: Ep. 170: We bring you a bumper episode of Music Ally Focus, with four true domain experts, all sharing their advice, insight and strategies for you to use. (UPDATE: we fixed a surprising number of audio glitches!)Music marketing is in a transitional era where traditional funnel marketing rubs up against wallet-draining superfan campaigns – and the desire to create deep, narrow direct-to-fan communities that will support an artist forever.So... what's the right path? It's about building a community of people who are thrilled to be part of a fanbase, and who love spending time with ea...