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Podcast: DTC Podcast
Episode: Ep 535: Ashvin Melwani On How Obvi Fixed Meta Pixel Poisoning and Recovered Ad Performance
Description: Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we sit down with Ash Melwani, co-founder and CMO of Obvi, to unpack how the brand rebuilt its Meta ad infrastructure after being flagged under Meta’s health and wellness restrictions—crippling performance overnight.Ash shares how Obvi reversed the damage, restored performance using server-side tracking, and evolved their media buying playbook to align with Meta’s new Andromeda AI update.Whether you’re running ads in the health s...