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Podcast: Pipeline Visionaries
Episode: Social Proof and Unintended Signaling
Description: This episode features an interview with Casey Hill, CMO at DoWhatWorks, a company that removes the guesswork from website optimization, tracking millions of websites daily to find winning A/B tests from major brands.Casey provides actionable advice on effective thought leadership, influencer marketing, and various ways to optimize your website. Key Takeaways:Promoting customer’s posts about your company can be a great way to spread an outside vantage point, and customers are typically happy to have you pay to promote their pages. Test all your assumptions and learn what makes sense for your...