Want to create an interactive transcript for this episode?
Podcast: The Private Equity Podcast, by Raw Selection
Episode: Private Equity’s GTM Wake-Up Call: Talent, Segmentation & the $500M Mistake
Description: 🧠Episode Summary: In this insightful episode, Alex Rawlings is joined by Brian Reavell, Founder of R-Squared Advisors and seasoned Private Equity Operating Partner, to dive deep into the world of go-to-market (GTM) strategies. Brian shares a comprehensive GTM playbook for PE-backed portfolio companies—spanning from due diligence and customer segmentation to talent evaluation and post-investment execution.With over two decades of commercial leadership and consulting experience, Brian explains why private equity firms often overestimate internal talent, underestimate customer orientation, and misalign incentives—leading to missed growth targets. Packed with case studies and actionable frameworks, this ep...