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Podcast: Sport for Business
Episode: Touchdown Tourism: The Game Plan That's Winning for Ireland
Description: Let us know what’s on your mindThe Aer Lingus College Football Classic stands as a remarkable testament to sport's power in building bridges between nations. In this revealing conversation with Padraic O'Kane and John Anthony, the visionaries behind this extraordinary event, we discover how a college football game has transformed into a cultural and economic phenomenon that strengthens Irish-American relations in profound ways.Since its inception with the Notre Dame game in 2012, this sporting spectacle has evolved into something far greater than just a competition. Each year, approximately 24,000 Americans travel to Ireland, staying 7-1...