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Podcast: Keep Optimising
Episode: Marketplaces: Proven Amazon Strategies for Optimising Product Pages and Boosting Sales with Emma Bagley
Description: Emma Bagley is the founder of Zeal Agency, a boutique Amazon growth agency focused on conversions. Blending performance marketing and brand story-telling to help their brands scale profitably.Dive in:[04:36] "Amazon vs. Web Store Skills"[06:49] Analyzing Amazon Storefront Metrics[12:05] "Maximize Impact with A+ Content"[15:23] Focus on Hero Products[16:32] Behavioral Science in eCommerce[22:45] "Mastering Amazon & Marketplaces"[23:21] Insider Tips from Emma!Use Customer and Competitor Reviews as Goldmines for Conversion InsightsEmma stresses the immense value hidden in...