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Podcast: Mornings with Simi
Episode: Should online reviews have that much power over our spending choices?
Description: Studies show nearly 99% of shoppers check online reviews before buying. Many won’t even CONSIDER a product without them. From converters to holidays or appliances, reviews have replaced traditional brand trust.
Guest: Dr. Katie Mehr, Assistant Professor, Marketing, Business Economics, and Law, Alberta School of Business, University of Alberta Learn more about your ad choices. Visit megaphone.fm/adchoices