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Podcast: Leaders Worth Knowing Podcast
Episode: What will keep Sunderland in the Premier League?
Description: David Bruce is the Chief Business Officer at Sunderland, the North East club that's back in the Premier League after an eight year absence. Under owner Kyril Louis-Dreyfus, who, at 28, is the youngest Chairman in the Premier League, Bruce is responsible for steering the commercial operations at Sunderland. Staying in the Premier League is the aim this year, and, quite simply, much of the resource required for putting together a team capable of doing that is being driven by Bruce and his team. Bruce, who left his role as CMO of Ma...