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Podcast: eCommerce Podcast
Episode: Black Friday Part 2 - The Knowledge Trust Matrix for New Customer Success | Matt Edmundson
Description: What if the secret to Black Friday success isn't just about discounts, but about building relationships that last? In this second episode of our Black Friday strategy miniseries, Matt Edmundson reveals the Knowledge Trust Matrix—a simple framework that transforms one-time buyers into lifetime customers.Episode SummaryMatt challenges the conventional approach to Black Friday customer acquisition, where brands focus on extracting maximum profit from new customers rather than building foundations for long-term relationships. Through the Knowledge Trust Matrix, he demonstrates how shifting this mindset can dramatically increase customer lifetime value. The framework centres on mo...