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Podcast: The Remote Work Tribe Podcast
Episode: The Remote Work Tribe Podcast: Dev Basu
Description: In this episode of the Remote Work Tribe podcast, we chat with Dev Basu, CEO at Powered by Search. We discuss the impact of AI in performance marketing, the importance of thinking beyond traffic when measuring success, team structure and evolution at PBS, executive presence, and more. Episode Timestamps:How is AI impacting search today, and what do they call it at PBS? (1:14)What changes has Dev noticed in the marketing space lately? (2:11)Why is traffic a problematic metric? (4:16)How does Dev stay on top of AI and encourage his team and clients to use i...