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Podcast: REB Podcast Network
Episode: Adrian Knowles on balancing wellbeing, tech and training in real estate
Description: In this episode, Harcourts CEO Adrian Knowles reflects on how the real estate industry can balance new technology with the fundamentals of human connection. Adrian explains why tools such as AI and video marketing should be used to amplify an agent's reach rather than replace their role, cautioning against generic marketing that risks undermining trust. He highlights the importance of training, describing how Harcourts' academy prepares agents through role play, discipline and rehearsal – much like athletes and soldiers who practise under pressure before stepping into competition. Adrian also discusses the pressures that agents fa...