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Podcast: The Brand Marketing Show
Episode: How To Turn One-Time Black Buyers Into Devoted Brand Advocates
Description: Here's a sobering statistic that'll make you rethink everything about your Black Friday strategy: 80% of Black Friday customers never purchase from the same brand again.  Let that sink in for a moment. Four out of five people who bought from you during your biggest sales event of the year will never come back.  But here's the thing – it doesn't have to be this way. How do you ensure those new customers don't just disappear into the ether, never to be seen again?  In this episode, I'm going to sha...