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Podcast: Marketer of the Month
Episode: Snippet: Kai Hackbarth, Head of Product and Solutions at Bosch on The Transformation of the Automobile.
Description: 🚗 From rubber to data: The transformation of the automobile."A tire is just a tire… until you connect it."Kai Hackbarth, Head of Product and Solutions at Bosch, believes we’re entering a new era where cars are no longer just machines; they're intelligent, connected ecosystems. With 5G, car-to-infrastructure communication, and software-defined platforms, the automotive space is evolving rapidly.From connected tires that impact fuel efficiency and safety to location-based services built into the very fabric of mobility, Kai emphasizes that we're only scratching the surface.Listen to the full po...