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Podcast: The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode: Episode 713 – Content Marketing Trends – Is Your Business Chasing The Wrong Ball?
Description: When you see everyone doing the same thing, human nature is to follow the crowd. Just because everyone is doing it, does that mean it's right for your business or your customers?
Have you ever seen a kids' soccer game? All the kids follow the ball around the field until something happens. But what's the goal?
In Business... the ultimate is profit. To achieve that you should work backward from that goal:
Solve Your Customers Needs And Offer More Value
Nurture Existing Relationships
Nurture NEW Relationships
Engage Prospects
Attract New Business
This episode explores how by being prepared at the...