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Podcast: The Investor Coaching Show with Paul Winkler
Episode: Setting Up the Straw Man: A Sales Tactic Investors Fall Into
Description: Paul, Evan, and Dan discuss an advertisement that aims to convince investors that “normal” advisors are wrong about bonds and will run your retirement into the ground if you let them. The problem is that the sales pitch sets up a scenario that rarely happens in the industry and fails to mention that all they are doing is selling a product that makes them a large commission. Evan calls the tactic for setting up a false situation to pitch against setting up the straw man and explains why it’s one of the oldest tricks in the sales book. Listen...