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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – How To Make a Persuasive Pitch
Description: How To Make a Persuasive Pitch Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The goal of the pitch is to persuade investors to support your startup. Here are some key techniques to make a more persuasive pitch: Identify what the audience seeks to do and play to that reward. Investors seek a financial return, so they play up the potential exit. Conversely, identify what the audience fears and bring that into the pitch. Most investors fear losing their money, so show how the startup will not fail...