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Podcast: Grassroots Marketing
Episode: On the Revel's Revelry Festival: Growing the Cannabis Market in New York
Description: Lulu Tsui, co-founder and Chief Experience Officer at On the Revel, discussed the upcoming Revelry Festival in New York City, a two-part event designed to expand the consumer cannabis market and address industry challenges. The festival includes an invite-only Buyers Club on September 12th for vetted operators and brands to conduct business, and a public festival on September 13th at Pier 36. This public event will feature around 200 cannabis brands, music, food, cultural speakers like Black Thought, Chef Nikki, and Scotty Beam, and performances by Angel and Dren, Dos Flakos, and Phony People. On the Revel...