Want to create an interactive transcript for this episode?
Podcast: Plain English
Episode: Scent is the next frontier in branding | Learn English phrase 'latch onto'
Description: " Call it the next frontier of marketing: big companies, including hotels, are using scents to build brand loyalty. The companies want to use scents to create positive memories among customers. They may be on to something: studies show people remember scents more than they remember images. Plus, learn the English phrasal verb ""latch onto."" Read the full transcript of this episode at http://www.plainenglish.com/173 Transcripts are always free and available now! ¿Hablas español? Você fala português? Parles-tu français? 你会说中文吗？日本語を話せますか？ The episode transcripts include instant translations from English to Spanish, Portuguese, French, Chinese, Italian and Jap...