Want to create an interactive transcript for this episode?
Podcast: Podnews Daily - podcast industry news
Episode: PodX Group acquires Lemonada; Spotify launch “plays”
Description: Sponsored by RedCircle. Want to read ads for Recess, FIJI Water, or Mood? With us you can. Regardless of where you host. Sign up.
PodX Group is to acquire Lemonada Media. The Swedish company already owns a number of podcast production houses across the world; it’s their first acquisition in the US. No terms were given.
Last month, PodX merged its three UK companies.
Spotify announced that it is to add a “play” count, visible within the app, for all podcasts. “Plays will capture engagement across audio and video content on Spotify”, the company says, also pointing t...