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Podcast: Podnews Daily - podcast industry news
Episode: Podcast ad revenue smashes through $2bn
Description: Sponsored by Magellan AI. Mynt Agency's secret to smarter podcast media buying? Better insights and faster planning. See how they did it
Podcasting is now a $2bn ad industry in the US - earning a total of $2.4bn in US podcast ad revenue, in 2024. “This rebound is driven by continued expansion of podcast networks, deeper brand integrations, and advancements in audience targeting,” said the IAB / PwC Internet Ad Revenue Report. In total, internet advertising revenue hit $258.6 billion in 2024, its highest since 2021. The report is a free download.
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