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Podcast: Let's Talk Loyalty
Episode: #146: Loyalty Leadership with Bain & Company's Rob Markey (Short Show Summary)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Rob Markey is the one of the world's leading authorities on customer loyalty.Together with Fred Reichheld, he co-created The Net Promoter System®, the industry metric and framework now used by more than two thirds of Fortune 1000 companies.This short summary episode reminds us of the importance of the "founder's mindset" as a key driver of loyalty, as well as Rob's latest work to develop increasingly robust models f...