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Podcast: Artist Academy
Episode: 401. Budget vs Luxury Pricing Language
Description: In this week’s episode of the Artist Academy podcast, we’re diving into budget vs. luxury pricing language—and how the words you choose can either draw in high-value clients or unintentionally invite bargain-hunters.
If you want to repel low-paying clients, avoid words like cheap, affordable, budget, quick fix. Replace them with words like investment, statement, signature, premium, transformative.
What you don’t want to use if aiming for high-paying customers:
Quick and inexpensive way to add color.
Murals are cheaper than professionally installed wallpaper!
I can beat other arti...