Want to create an interactive transcript for this episode?
Podcast: Domain Name Wire Podcast
Episode: All about naming with Eli Altman - DNW Podcast
Description: DNW listeners are familiar with the process of selecting and buying a domain name. But how do companies actually go about selecting a name for their business or product? Eli Altman is Creative Director for A Hundred Monkeys, a company that has helped businesses ranging from a brewery to IBM select names. Eli explains the naming process and discusses how domain names can play a role. It's an enlightening look into how companies settle on names.