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Podcast: Success Made to Last Legends
Episode: Success Made to Last with High Growth Strategist Dr. Lee Fredriksen
Description: What works and doesn't work with today's buyers in our economy? Dr. Lee Fredriksen of Hinge Marketing sheds some light on how buyers are thinking today. He is an expert in professional services, one of the most difficult services to sell. It's a complicated sell built on trust. Expertise is invisable. Lee has been following buyers for ten years and they have gone online to get more answers. They control the buying process, staying up to date on trends, all accelerated by the new age of "I can work from anywhere." Lee asked show host Rick Tocquigny, are your buyers...