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Podcast: Success Made to Last Legends
Episode: Success Made to Last Legends with Jim Reekes, creator of the audio branding for Apple products
Description: Sonic pioneer Jim Reekes, designer for Apple who invented the sound of the Mac start up, your iPhone and the eponymous digital camera shares the inside story on these creations.Here is the true story about the Sosumi beep, Mac startup sound, and other sounds I created at Apple. So many myths and urban legends about these sounds. I kept my secret about Sosumi for a decade after leaving Apple. I feared if the truth were known it would be removed. Iām more happy than anyone could imagine these sounds I created are still around.Sosumi Beep