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Podcast: Success Made to Last Legends
Episode: Success Made to Last Legends with Ed Tazzia co- author of Crafting Persuasion
Description: Success Made to Last Legends with Ed Tazzia co- author of Crafting Persuasion. Every leader realizes the importance of an effective communication strategy. But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world's best marketing organizations. Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluation) in a step by step guide that is as important to storytelling as the 4 P's are to marketing. I...