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Podcast: Success Made to Last Legends
Episode: Success Made to Last Legends Series with Steve Keller of Pandora, Audio Guru
Description: Steve Keller is Sonic Strategy Director for Studio Resonate at Pandora (a subsidiary of SiriusXM, and the largest ad-supported audio entertainment streaming service in the U.S.). Prior to joining Pandora, Steve was the founder and CEO of iV, an audio consultancy based in Nashville that specialized in the strategy, content, research and management necessary for successful audio branding initiatives. What role can sound play in a brands expression? What does a brands "voice" really mean and what opportunities are there to develop it? What are some of the best brands when it comes to leveraging a sound strategy? Steve is...