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Podcast: Action's Antidotes
Episode: Finding Business Success In The Right Customer And Niche With John Gies
Description: For a business to succeed, you have to find and market to the right customer. Identifying the problem and creating value for your customer ensures revenue and success. In this episode, Stephen Jaye talks to growth strategist John Gies as they explore marketing to your niche. John talks about demographics and psychographics and why you need to pay attention if you want to find your customer. Tune in for more marketing tips and strategies as Stephen and John talk shop.
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Finding Business Success In The Right Customer And Niche With John Gies
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