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Podcast: The Art of Franchise Marketing
Episode: Decoding Consumer Behavior: Communication, Operations, and Growth in Franchising with Roxanne Conrad
Description: In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Roxanne Conrad, COO of Premium Service Brands. Roxanne shares her unique journey into franchising, starting as a franchisee and transitioning to a leadership role. The conversation delves into the importance of communication in franchising, the operational efficiencies achieved through shared services, and the significance of data-driven marketing strategies. Roxanne emphasizes the need to understand consumer behavior and the importance of franchisee profitability, while also discussing the challenges of managing change within the franchise system.