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Podcast: Let's Talk Loyalty
Episode: Fidelización a escala global en hotelerÃa: el caso MeliáRewards (Spanish Episode) #698
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode of Let's Talk Loyalty & Loyalty TV is in Spanish.En el nuevo episodio de Let’s Talk Loyalty en Español conversé con MarÃa Romero Panizo, de MeliáRewards (Hoteles Meliá). Hablamos de cómo está diseñado el programa, cómo se opera en la red global de hoteles, y del rol de la data y del apoyo C-level para convertir la lealtad en una verdadera palanca de...