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Podcast: Music Business Insider Podcast
Episode: How Does Primary Wave Turn Music Legends Into Global Brands? Larry Mestel CEO Primary Wave
Description: How Does Primary Wave Turn Music Legends Into Global Brands? Explore how Larry Mestel, CEO & Founder of Primary Wave, is transforming music publishing, legacy artist branding, and catalog acquisition in this MUBUTV Music Business Insider Podcast episode. Learn about the "secret sauce" behind revitalizing icons like Whitney Houston, Prince, and Bob Marley, and why infrastructure, brand deals, and partnership—not just acquisition—are redefining music rights today. If you're passionate about music branding, catalog value, and artist legacy, this is an essential watch! 💡🎙️ #MusicBusiness #PrimaryWave #ArtistBranding Our mission here at MUBUTV is to help independent artists and...