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Podcast: The Daily Article
Episode: Cracker Barrel, Chiliâs, and the Dallas Cowboys: Brand promises and the power of personal transformation
Description: Cracker Barrelâs new logo has been called a âtextbook case of how not to rebrand,â losing touch with the quirks that made people love their brand and erasing what it did best. By contrast, Chiliâs has enjoyed a âcorporate turnaround for the agesâ by simplifying operations and focusing on its core. And though the Dallas Cowboys have failed to win on the field for decades, their mastery of the âattention economyâ keeps them the worldâs most valuable sports franchise. Unlike brands that thrive on publicity, the Christian âbrandâ depends on transformed livesâJesus changes only what we yield to him.A...