Want to create an interactive transcript for this episode?
Podcast: Keep Optimising
Episode: Marketplaces: Insider Strategies to Boost Organic Traffic and Ads Performance on Amazon with Farhan Huq, Simple Sellers
Description: Farhan Huq is the co-founder at Simple Sellers, a team of ex-Amazonians who make Amazon selling simple. Han’s focus is helping their clients to build $1million+ marketplace businesses.Dive in:[04:47] Understanding Amazon's Unique Ad Ecosystem[07:26] Optimizing Amazon Product Listings[10:55] Optimizing Product Listing Strategy[13:11] "Amazon Ads: High Conversion Advantage"[18:08] "Second-Step: Sponsored Brands Ads"[20:22] Insider Tips from Han!Amazon is Pay-to-Play—But Organic Strategy Still MattersHan explains that around 70% of Amazon’s search page real estate is dominated by paid ads, and up...