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Podcast: Market Like a Fintech
Episode: How Enfuce Puts the Human Back into B2B Content | Nicole Heringer, VP Brand and Communications, Enfuce
Description: Araminta Robertson and Nicole Heringer, VP of Brand and Communications at Enfuce discuss the human element in complex B2B marketing cycles. Nicole shares insights into Enfuce's strategies for making content engaging, including snackable videos, podcasts, and intimate dinner events. She also talks about Enfuce's unique initiatives for customer and partner engagement. Nicole emphasizes the importance of balancing automation with in-person interactions and provides an overview of their content strategy integration with sales and product teams to ensure alignment and effectiveness.Useful links:Find Nicole Heringer on LinkedIn: https://www.l...