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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP304: Philip Kingsley’s Digital Journey & The Subscription Strategy Powering Its Ecommerce Growth, With Head of Ecommerce Lauren Duncan
Description: Philip Kingsley had been on an interesting ecommerce journey, having to rapidly digitise its consultation service following COVID and subsequently making subscriptions the cornerstone of its growth strategy. This episode dives into the brand's journey, led by Lauren Duncan, Head of Ecommerce, who shares insights on how they have transformed their business model.The Subscription Model: Philip Kingsley has embraced a subscription model that goes beyond mere convenience. By offering discreet delivery and personalised treatment plans, they cater to the unique needs of their customers, particularly those dealing with hair loss. This approach...