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Podcast: The Freight Coach Podcast
Episode: 1269. #TFCP - Building Brands in Freight: Social Media Strategies To Use!
Description: What’s the secret to building a real brand in freight? Authentic content, smart use of technology, or simply showing up every day? I’m excited to feature the man behind SPI Logistics’ branding, RJ Finnegan! RJ shared the intersection of sales and marketing in our industry and how SPI has adapted its 45+ years of experience to modern branding strategies. We break down why short-form content outperforms long-form, how authenticity beats generic “great service” messaging, the importance of consistency, and leveraging LinkedIn for B2B freight networking. This conversation is all about practical branding, l...