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Podcast: INSEAD Knowledge Podcast
Episode: The Start-Up That Survived the "Kill Zone"
Description: The "kill zone" refers to the space near a tech giant’s core business where start-ups risk being copied or crushed simply for getting too close. But what if survival were possible?In this episode, Associate Professor of Strategy Michaël Bikard walks us through a case that begins with a promising partnership between Airbnb and Sofar Sounds, but ends with the two companies going head to head.London-based start-up Sofar Sounds built its brand on intimate secret gigs in living rooms and other low-key spaces around the world. “It's all about human offline connections through music...