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Podcast: The Power of SPACE
Episode: Adventurous Spirit with Jeff Cayley
Description: Jeff Cayley is the walking spirit of adventure. He’s an entrepreneur, a mountain bike legend, and a passionate explorer of our natural world. He’s also someone I plan to do an adventure race with someday!In this episode, we dive into Jeff’s journey from adventurous kid to inspiring entrepreneur. We cover his love for extreme sports, adventure racing, and innovative business ventures in the outdoor apparel industry.Jeff and his team at KETL Mountain Apparel have come up with one of the most exciting marketing strategies I’ve seen – treasure hunting! He explains t...