Want to create an interactive transcript for this episode?
Podcast: Digital Innovations in Oil and Gas with Geoffrey Cann
Episode: The Five Lessons of Digital and AI Deployment: David Moore on Storytelling, People, and Data in Digital Transformation
Description: The oil and gas industry has invested heavily in new digital technologies, but too many efforts fall short in value delivery. However compelling digital initiatives may seem, they will assuredly flounder if workers are unable or unwilling to adopt them. The challenge lies in the way asset centric organizations tend to approach change. Leaders often seek rapid results that will contribute to current earnings, while frontline teams struggle with clunky processes and data silos ill-suited for AI, analytics, robotics, connected workers, and many other innovations. Rolling out new tools at scale without winning hearts and minds often leads to resistance, "pilot proj...