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Podcast: Surviving Outside Sales
Episode: The Three Keys That Unlock Every Door in Sales | SOS EP. 375
Description: Send us Fan MailThe know, like, and trust framework is the essential foundation for both landing a sales job and closing deals with prospects. Mike O'Kelly breaks down the specific mechanics behind each component and provides actionable strategies for implementing them effectively.• Your resume is a passive introduction that forms the first impression when you're not present• Hiring managers filter candidates based on whether they know, like, and then trust them• Follow-up demonstrates trustworthiness and consistency in both job hunting and sales• Buyers care more about what happens when things go wrong th...