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Podcast: How to Scale a Business
Episode: How Justin Rashidi Hires for âSmart Problem Solversâ Over Experience
Description: In this episode of How to Scale a Business, host Hector Santiesteban talks with Justin Rashidi, co-founder of SeedX, about why he hires for âsmart problem solversâ over experience and how that philosophy fuels growth. Justin explains why many companies that think they have a marketing issue are actually facing problems with data, sales integration, or margins, and how understanding core metrics like CAC, LTV, and gross margin reframes decisions as investments. He shares why rigid frameworks fail compared to a flexible tool-belt approach, how cutting the wrong activities can literally save millions, and why AIâthough often misunderstoodâis trans...