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Podcast: 🎙 Diary of a Creator 💖 with Your Creator Bestie
Episode: 8 Tips for Reframing Your Influencer and Social Media ROI
Description: As a marketer, you’ve run many a social media or influencer marketing campaign. Yet, you may still find yourself at a loss as to how to determine the return on investment on your social media and influencer marketing.
The pressure is mounting: Your finance department (and your boss) want to know exactly what the ROI is on campaigns. And figuring out how to master social media metrics is no easy mountain to move.
In my measurement work across over seven industries, several principles have remained constant.
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Smart Social pt 1
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