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Podcast: Grassroots Marketing
Episode: MJ Bowl Launching at MJ BizCon with Focus on Consumer Quality and Industry Evolution
Description: The MJ Bowl, a new bi-coastal cannabis competition, launching at MJBizCon, with Emilie Lewis (Senior Vice President at MJBiz) highlighting its significance in the industry's evolution towards consumer and product quality, and Jocelyn Sheltraw (co-founder and CEO of Budist) emphasizing fostering connoisseurship. The competition will feature five categories, judged by Budist expert critics and consumers via the Budist app, with winners announced at MJBizCon in Las Vegas. The MJ Bowl will feature five categories: flowers, pre-rolls, concentrates, edibles, and vapes. Judging will be led by Budist expert critics using a standardized rubric, with winners announced...