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Podcast: Screw It Just DO It with Alex Chisnall
Episode: The Best Global Beauty Expansion Strategy with Rodial's Maria Hatzistefanis
Description: When the world shut down, Maria Hatzistefanis doubled down. In this episode, I sat down with the founder of Rodial and Nip+Fab, who shared exactly how she pivoted during the pandemic, scaled her beauty empire to 35 countries, and leveraged both old-school trade shows and new-school DTC strategies to build a global brand.Maria gets honest about the reality of expanding into international markets, the unexpected complexity of going truly global, and what it takes to stay relevant in an industry built on constant reinvention. Whether you're selling skincare or software, the lessons here...